Fenway Sports Group
FSG, a subsidiary of New England Sports Ventures, which owns the Boston Red Sox and eighty percent of New England Sports Network (NESN), is a strategic sports marketing firm with experience in professional and collegiate sports. FSG's core strengths include property representation, sports marketing, sponsorships and consulting services.
The Partnership
The Boston College Athletic Department has joined forces with Fenway Sports Group (FSG) to develop a year-round sponsorship and marketing partnership. The goals of this partnership are to enhance the profile of BC Athletics, to grow the corporate support for BC Athletics through innovative sponsorship sales, and to maximize BC Athletics' participation in the Atlantic Coast Conference (ACC).
Membership in the ACC Conference has taken Boston College athletics to the next level and furthered the institution's local, regional and national clout. The inaugural season truly was a phenomenal year for the athletes at "The Heights", with the football team getting another bowl win, the men's and women's basketball teams both advancing to the Sweet Sixteen, and the men's ice hockey to the Frozen Four Championship game.
It is the responsibility of Fenway Sports Group to continue to promote and enhance the image of Boston College Athletics in the community. With the partnership, Boston College is giving the rights of sponsorship sales to FSG. This includes but is not limited to in-stadium signage, halftime promotions, corporate outings and hospitality events.
For more information please visit the Fenway Sports Group website at: www.fenwaysportsgroup.com
Boston College Football is Presented By WB Mason.
Football
Head Coach: Jeff Jagodzinski
Record: 11-3 ( 5-3 ACC)
Postseason: Defeated Michigan State, 24-21, in Champ Sports Bowl
Went to a school-record eighth consecutive bowl game and won seventh in a row (24-21 over Michigan State in the Champs Sports Bowl), the longest active bowl game winning streak in the country.
The team won nine games for the fourth time in fiveyears; eight or more games for the sixth year in a row and seventh time in seven years; and seven or more games for a school-record eighth year in a row.
Captured the Atlantic Division crown to earn a spot in the school's first ACC Championship Game
Boston College Hockey is Presented by Dunkin Donuts
Men's Ice Hockey
Head Coach: Jerry York
Record: 26-13-3 (17-8-2 Hockey East)
Postseason: NCAA Champions
Finished in fourth place in the Hockey East regular-season standings before winning the conference postseason tournament.
Captured the Beanpot Tournament championship for the second time in five years.
Defeated Notre Dame to capture the National Championship
Nathan Gerbe, the nation's leading scorer, was named USA Hockey Player of the Year.
Clientele List:
Accenture
Ace Hardware
Allstate
American Airlines
BMW of Peabody
Boston Cedar & Millwork
Boston College Alumni Association
Boston Globe
Boston Herald
Coca-Cola
CSD Framing
Dunkin Donuts
Eastern Mountain Sports
EMC
F.W. Webb
Enterasys
GE Money Bank
Giant Glass
Gulf Oil
Hood
InStadium
Konica Minolta
Liberty Mutual
Mass State Lottery
McDonald's
O'Reilly
Pepperidge Farm
Qdoba
Reebok
St. Elizabeth's
State Street
UnderArmour USP
WB Mason
Waste Management
XM Radio
Stadium & Arena Signage
Alumni Stadium
Alumni Stadium, home to Boston College Football, annually sells out the majority of its home schedule. Situated at the base of the Boston College campus and connected to Conte Forum, home to BC Basketball and Hockey, the stadium has a seating capacity of 44,500. The stadium's recently renovated structure includes a state-of-the-art press box and houses 54 luxury suites. While Alumni Stadium's primary purpose is to host Boston College Football games, it has become a multi-purpose venue utilized for BC Field Hockey and Lacrosse, high school football games and ACC Championship events.
Static Signage
- Above each of the new video boards in the end zones, a 4'x33' sign creates permanent visibility
- On either side of the new video boards, 4'x12' signs also offer permanent visibility
Video Board
- One video board located at either end of the stadium in between the digital scoreboards
- The new video board features higher resolution instant replays, sponsor logos, statistical updates, etc.
- Corporate partner visibility is virtually unlimited: variations between solitary logo appearances, sponsored statistical updates, great moments in BC Football, fan promotions (e.g. "Fan of the Game") etc.
Conte Forum
Conte Forum, which opened in 1988, is home to the men's and women's basketball teams and houses Kelley Rink underneath the parquet, the home ice surface for the men's and women's hockey teams. Conte Forum welcomes 8,606 basketball fans and 7,884 hockey fans. Incorporated into the arena are 13 luxury suites, which not only serve basketball and hockey, but also overlook Alumni Stadium for football.
Jumbotron Video/Scoreboard & Rotating Signage
- Two 10'x10' back-lit rotating signs located adjacent to the Sony Jumbotron video screens, on either end of the arena
- Signs rotate during all men's and women's basketball and men's ice hockey home contests (approx. 50 games per year)
- Video screen offers multiple opportunities for sponsored promotions, video highlights, statistical updates, blooper videos, etc., incorporating the sponsor's logo into the onscreen production
Courtside
- Two rectangular rotating panels on either end of the basketball scorer's table; 47.5 square feet of total space
- Scorer's table signage receives full exposure during most televised basketball games
- Guaranteed 30 minutes of visibility during each basketball game (approx. 30 games)
- Static signage along basketball's press row, allow for two advertisement panels; one for TEAM BC and one for EAGLE EIGHT sponsors
- Stanchions, supporting the hoops at either end of the court, allow for logo recognition to be printed on the padding; this is one of the few pieces of static signage in Conte Forum that receives television exposure
Print Material/Publication
Schedule Cards
The highest volume of print material available for fan distribution.
- Football: 40,000 double-sided cards offer logo recognition on the side featuring the team schedule
- Hockey: 10,000 double-sided or four-panel cards offer either logo recognition on the schedule side or a panel space for advertisement, available on the four-panel card
- Men's & Women's Basketball: 7,500 cards each, offer the same layout options as the hockey cards
- Olympic sports: varying quantities of schedule cards are available for BC's Olympic sports
Schedule Posters
Fans of all ages look forward to the annual poster distribution for each of the four high profile sports at Boston College, which feature different photos and themes as well as the current season's schedule. These posters find their way into homes, businesses, locker rooms, dorm rooms, etc. Logo recognition is available for all posters issued for football, hockey and men's and women's basketball.
With the bulk of student-athlete participation falling into 30 other Olympic sports, a new addition to the Boston College Athletics print inventory are the Fall and Spring sports posters. A seasonal edition will be issued twice a year, incorporating schedules and action photos of the fall and spring sports into the layout. Sponsor logo recognition is available for these two posters.
Schedule Magnets
Always a high-demand item, the 4'x6' schedule magnet highlights action photos of current athletes surrounding and in the background of the upcoming season's schedule. All four high profile sports issue their own schedule magnet, each of which offers sponsors logo recognition.
Tickets
A guaranteed method of getting your company name and logo in the hands of all BC Athletics patrons.
Season Tickets
- Logo can be seen on the back side of all season tickets for football, basketball and men's hockey
- Logo recognition available on the backs of luxury suite season tickets
- Approximately 400,000 season tickets are printed annually
Individual Tickets
- Individual game tickets sold for all revenue sports are printed off the same stock
- Logo can appear on these ticket-backs that are sold for football, basketball and men's hockey
- Approximately 250,000 individual game tickets are printed throughout the year
Broadcast & Online Opportunities
Radio Broadcasts
Boston College Athletics are featured throughout the year on the statewide Boston College Radio Network. BC football radio broadcasts will be handled by lead announcer John Meterparel and expert analyst Peter Cronan. Meterparel joins the broadcast team for his first season. Cronan is a former All-American linebacker at BC who enjoyed a nine-year career in the NFL with the Seattle Seahawks and the Washington Redskins. He has been a member of the Eagle radio broadcast team since the 1988 season. Advertising spots and tag lines are available on the Boston College ISP Sports Radio Network. Contact Duke Little (dlittle@ispsports.com) for more information.
Boston College Football Radio Network:
America's leader in the collegiate sports marketing arena, ISP SPORTS is nationally recognized for its quality performance, professional workmanship and unrivaled service. Sports fans from Maine to Florida, from Texas to Ohio, and now in California -- can tune in the ISP Radio Network that includes over 450 affiliates.
As the multi-media rights holder for 25 major collegiate athletic programs, ISP serves as an active partner with some of America's outstanding universities -- Alabama, Auburn, Baylor, Boston College, California, Cincinnati, Clemson, Georgia, Georgia Tech, Houston, Marshall, Miami (Fla.), Ohio, Pittsburgh, South Carolina, Southern Mississippi, Syracuse, Tulane, UAB, UCF, UCLA, Vanderbilt, Villanova, Virginia Tech and Wake Forest.
| CITY |
STATION |
FREQUENCY |
| Boston |
WRKO-AM |
680 |
| Boston |
WEEI-AM |
850 |
| Milford |
WMRC-AM |
1490 |
| New Bedford |
WBSM-AM |
1420 |
| Portland, ME |
WJJB-AM |
900 |
| Portland, ME |
WJAE-AM |
1440 |
| Providence, RI |
WEEI-FM |
103.7 |
| Springfield |
WNNZ-AM |
640 |
| Ware |
WARE-AM |
1250 |
| Worcester |
WVEI-AM |
1440 |
Television Broadcasts
Boston College Football has become one of the most televised collegiate teams in the nation. A multi-year deal between the Atlantic Coast Conference and several major networks has assured that this coverage will continue into the future. Advertising spots, billboards and tag lines may be available on the Eagles sports television networks:
- The football schedule regularly receives regional and national television coverage on a variety of networks, including ABC, CBS, ESPN and FoxSports Net
- Men's and women's basketball and hockey are highlighted throughout the winter athletic season with television appearances on ABC, CBS, ESPN, NESN and FoxSports New England
www.bceagles.com
The Boston College Athletic Association has teamed up with the Official College Sports Network to produce and host the Eagles' athletics website, www.bceagles.com. One of many NCAA Division I athletic departments to have their website hosted by OCSN, Boston College has become part of one of the largest online sports networks.
The www.bceagles.com website is an interactive resource for fans that provides them with all of the information, updates and feedback opportunities that complement their avid interest in the teams they follow. The highest traffic months for the website directly correlate to the athletic seasons. Between the months of August and March, the website averages 725,200 page views by 84,000 unique visitors per month. Those 84,000 unique visitors are part of the average 210,000 monthly visits the website receives. This new association has generated a near 100% increase in unique visitors per year over the last four seasons. In addition to serving our fans' needs, Boston College wants to help our corporate partners drive more business to their own websites.
Current highlights of www.bceagles.com:
| Schedules |
Tickets |
Online Store |
Traditions |
| Fan Poll |
Sport Specific |
News/Stats |
Sponsorship Opportunities |
| Meet the Team |
Almanac |
On Campus |
Game Day Central |
| Audio/Visual |
SuperFans |
Eagle Enhancements |
Links |
| Travel |
Visiting Team Guide |
Online Chats |
Sports Ticker |
Website Banner Ads
- The internet is still one of the fastest growing advertisement medias
- Banner ads run across the top of all pages within the BC Athletics website, offering high impact visibility
- Fans worldwide gain immediate access to your website via a direct link from your advertisement
Interactive and Promotional Components
- The website contains interactive content and popular components: fan poll, SuperFans, Game Day Central etc.
- New online promotions can be tailored to fit your company's needs
- The Eagle's Perch features promotion schedules, tying in sponsors with events, creating instant brand awareness
Corporate Partner Page
- With the inception of TEAM BC, www.bceagles.com will feature a TEAM BC/Supporting Sponsors section
- This section includes the sponsors' logos and company website information, highlights of each sponsor's involvement with BC Athletics, photos of recent promotions or give-aways etc.
Promotions & Product Sampling
Half-time and Intermission Promotions and Entertainment
Noted for its great traditions, Boston College consistently seeks new ways to enhance the athletic event experience for its fans, young and old. The marching and pep bands as well as the mascots have become synonymous with athletic contests held in Alumni Stadium and Conte Forum. BC Sports Marketing continues to build upon that to round out the entertainment by offering half-time and intermission contests, game-shows, theatrical groups and youth games. Youth scrimmages, 20/20 Shootouts, Let's Make a Deal, theatrical & dance groups and Dress Like an Eagle relays are just a few of the many possible entertainment scenarios that can be created to promote your company, offering positive brand imaging and concepts to fit your needs and budget.
In-Game Promotions
During a break in the action, grab the attention of the captive audience with an in-game promotion. Tie in video screen and public address announcements to promote your Lucky Seat of the Game, Lucky Program, Seat Upgrade, SuperFan of the Game or any other fan-friendly game enhancement.
Premium Give-Aways
Imprint your logo on a premium give-away item that fans will both enjoy at the game and take home with them. The Boston College sports marketing representatives can offer numerous suggestions for your give-away item or can help you create a give-away concept to best suit your brand image:
| Floppy Hats |
Rally Rags |
Pom-Poms |
| T-Shirts |
Bobble Heads |
Beanie Babies |
| Posters |
Commemorative Pins |
Schedule Magnets |
| Travel Mugs |
Bumper Stickers |
Sport Bottles |
Sampling
Put your product in the hands of the consumer! Whether you choose to set up a kiosk, display your product line or distribute/introduce a new product, you can guarantee brand awareness grabbing the attention of Boston College fans. The stadium parking lot and arena concourses offer prime real estate to utilize for showcasing your latest products.
Athletics Related Events & Groups
Below are outlined opportunities that you and your company may elect to sponsor or become involved with. While many of those events and groups target different needs and fan diametric, this is not a limited list. The BCAA Sports Marketing representatives strive to create and implement new activities and events in order that game atmosphere continuously evolves. Any ideas or suggestions that you may have that could better suit the goals of your company's relationship with Boston College are always welcome.
Game Sponsorship
Averaging close to 55 home games, between football, men's and women's basketball and men's hockey, corporate partners have plenty of exciting contests to promote. By becoming a Game Sponsor, partners can supply the premium give-aways, host a hospitality tent, sponsor the halftime or intermission promotion and receive additional public address announcements and video board recognition.
Hospitality Events
As corporate partners of BC Athletics, our sponsors may choose to host a pre-game hospitality event for their own clients, employees, friends and family. With such limited and high-demand space at Boston College prior to football games, this is an ideal opportunity to make the most of the inside connection with Boston College Athletics. A hospitality event can be tied in with a partner's Game Sponsorship, truly making your corporate outing a memorable one.
BC Football FanFest
It is no secret that parking on the Boston College Campus on a football game-day is at a premium! The Athletic Association has sought to address the challenge that many fans face: they want to tailgate and enjoy a festive atmosphere prior to the game, but unless they park on campus, they can not otherwise indulge in this football ritual. From this has been born the BC Football FanFest. The massive Flynn Recreation Complex, which will host this new event, is directly across the parking lot, 30 yards away from the gates to Alumni Stadium. While food and beverage vendors will be spread throughout the venue, there will be much more to this event than simply food: interactive games for kids and adults, vehicle displays, raffles, music, cheerleader and mascot appearances, vendor booths for BCAA sponsors etc. This "tailgating" experience will be open two hours prior to kick-off and will expose fans to all that our corporate partners have to offer.
Family Day / Spring Football Game
By the time late spring rolls around, college football fans are counting the weeks until season openers kick-off. For many BC Alumni, the football season is a time to reunite with old college friends, to tailgate and to cheer on the maroon and gold. For many, it is also a time to introduce their children to the excitement of Eagles Football. What better way to introduce youngsters to Boston College Football and get them excited for the upcoming season than at the intra-squad football game and Family Day? This family-oriented event, scheduled to coincide with the annual Jay McGillis Memorial Spring Football Game also includes athlete participation representative of many BC Varsity Sports. Parents and children alike have the opportunity to meet and greet the players; kids can test their football kicking, receiving and passing abilities, their basketball skills and can enjoy the inflatable games and concessions available. Title sponsorship or sponsor participation is always open in a wide variety of capacities to serve your needs and budget.
Pep Rallies
The traditional pep rally has been reborn at "The Heights." During the fall season, as football is underway and hockey has commenced, droves of students pour into O'Neill Plaza to celebrate their teams. This prelude to the big weekend, often the famed "Rivalry Weekend" between BC and Notre Dame, includes highlight videos, team appearances, brief speeches from the coaches, give-aways, product sampling, a laser or light show, the Pep Band, mascots, cheerleaders and music. This event, which attracts substantial media coverage, presents our partners with an invitation for title sponsorship or participation. This may vary between providing samples of their own product, sponsoring the premium give-aways distributed to the first several hundred or thousand students in attendance and headlining the promotion of the event itself.
Kid's Club
One of the newest additions to the BC Athletic Association, the kid's club has been developed to give our young fans a more interactive involvement in the Eagles sports they cheer for. The BCAA seeks to continually foster a family-oriented environment, offering wholesome, exciting entertainment for fans of all ages. The kid's club, known as Baldwin's Bunch, provides youngsters with the inside track to their favorite athletes and sports and allows our corporate partners the ability to reach this normally difficult to directly target market. The Baldwin's Bunch title sponsor has the ability to include coupons, gift certificates and promotional goods with mailings and publications generated from the BC Sports Marketing office to the members of the club, as well as logo recognition in the club's brochure.
For more information regarding sponsorship opportunities with Boston College Athletics, please contact
Matt Murrey
Fenway Sports Group
617-552-8964
mmurrey@fenwaysportsgroup.com
