About Fenway Sports Group (FSG)
Created in 2001, Fenway Sports Group (formerly New England Sports Ventures, or NESV) is one of the largest sports, media and entertainment companies in the world with a proven track record of success for each of its subsidiaries. Fenway Sports Group's portfolio of companies includes some of the most storied names and clubs in worldwide sport including: the Boston Red Sox, a Major League Baseball club; Liverpool FC, an English Premier League football club; Fenway Sports Management (formerly FSG), a sales and marketing company; 80 percent of New England Sports Network (NESN), a regional sports television network; and 50 percent of Roush Fenway Racing, a NASCAR racing team. The company also owns two of the most renowned venues in sports: Fenway Park, home of the Boston Red Sox; and Anfield Stadium, home of Liverpool FC. Fenway Sports Group is led by principal owner John Henry and chairman Tom Werner, with additional ownership interests being held by a select number of prestigious individuals and The New York Times. Henry and Werner collectively have more than 30 years of experience as owners in Major League Baseball. This ownership group has been voted the best in MLB by readers of the Sports Business Journal each of the past two years. In 2009, Sports Illustrated selected this group as the number one ownership group in MLB. For more information please visit www.FenwaySportsGroup.com
About Fenway Sports Management (FSM)
In 2005, Boston College joined forces with Fenway Sports Management to develop a year-round sponsorship and marketing platform. Under this Fenway Sports Management (FSM), formerly Fenway Sports Group, specializes in property representation, sponsorship sales, and brand management consulting, and serves as the global sports marketing and sales arm of Fenway Sports Group. Since its inception in 2004, FSM has created successful integrated sports marketing programs for the blue chip brands it represents including: the Boston Red Sox, Liverpool FC, NESN, Roush Fenway Racing, Major League Baseball Advanced Media, Boston College Athletics and PGA TOUR Playoff event the Deutsche Bank Championship. FSM's current and former consulting clients include Verizon Wireless, Dunkin' Donuts, jetBlue Airways, Solar Blue, Gulf Oil, Athletes' Performance and the Green Bay Packers.
FSM operates with an entrepreneurial spirit, and seeks opportunities to create and be involved with a select number of new projects with an eye toward those that are beneficial to its parent Company. In 2010, FSM helped bring the NHL's storied outdoor Winter Classic to Fenway Park, where the Boston Bruins hosted the Philadelphia Flyers. To capitalize on the excitement of the Winter Classic, FSM developed Sun Life Frozen Fenway, the first-ever outdoor college hockey doubleheader to take place at the historic Park. That summer FSM also produced Football at Fenway, an international friendly match played on the ballfield featuring legendary Scottish Premier League contender Celtic Football Club vs. Sporting, a leading club from Portugal. For more information, visit www.FenwaySportsManagement.com.
Boston College Athletics and FSM
In 2005, Boston College joined forces with Fenway Sports Management to develop a year-round sponsorship and marketing platform. Under this long-term partnership with Boston College, FSM owns the marketing and multimedia rights for BC Athletics and is responsible for sales of marketing and sponsorship programs including in-venue signage, in-game/halftime promotions, corporate outings and hospitality events, on-site marketing opportunities and game-day entitlements. FSM also manages a partnership with IMG College to run the Boston College Sports Radio Network, which broadcasts BC football and men's basketball games on flagship station WEEI and 19 affiliates throughout New England. Fenway Sports Management is committed to growing corporate support through the development of unique and innovative programs designed to meet its clients' marketing objectives. Since teaming up with Boston College Athletics, Fenway Sports Management has increased sponsorship revenues by over 400%.
For more information regarding marketing and corporate partnership opportunities with Boston College Athletics, please contact:
Vice President, Marketing Partnerships
Fenway Sports Management